Start-up
PPRESTO is an unlaunched start-up with a core product that remains confidential. The company operates multiple side activities under a single umbrella. Its structure is broad and still evolving.
Scope
The project required a versatile designer capable of handling a wide range of tasks. This included brand identity guidelines, multiple logos, design elements, and applications. It also involved branding, positioning, trend monitoring, and both static and animated outputs across online and offline channels.
Initially, the side activities were developed under separate sub-brands. These were later consolidated under the main PPRESTO name. This shift led to continuous revisions and changes in direction, and although a big color change from orange to bright green and purple, many earlier designs were successfully reused.
UX design was not a primary focus for Visuals Net, but became an essential part of the process. While the website is still in predevelopment, multiple app interfaces and screen designs were created. Since PPRESTO is not launched yet, avoiding exposure of the product and service is priority.
