Butcher shop
A newly established halal butcher shop in Mechelen focuses mostly on meat, complemented by a selection of related food products. The business is located in an attractive retail unit within a shopping center, offering strong visibility and accessibility.
Scope
Rasool Butchery required rapid branding to support its opening announcement. The process began with a large window poster for immediate visibility.
The exterior façade design followed soon. This included a prominent billboard above the entrance, as well as branded window stickers and clearly displayed opening hours, still keeping the interior of the shop visible. All animals, meat, and garnishes photos are AI-generated, against copyright and for the needed huge format in print resolution.
A design challenge arose around showing live animals alongside meat. As a solution, both elements were visually separated, using the narrow façade layout to maintain clarity and avoid negative perception.
In addition to the flyer below, further branding elements are planned, including a suspended sign and a large interior mural behind the counter.
